Website Traffic Benefits
Purchased traffic consists of REAL visitors who will see your website in either a full page pop-up, domain redirect or other means that will show your whole website to the visitor. The low costs of traffic allow you to purchase more traffic, increasing your chances of getting sales repeat customers. Some of these customers may write about your website on their site, increasing your Google PageRank! Traffic also increases your Alexa ranking. There are hundreds of benefits of having website traffic, but there are no benefits for not having a steady stream of visitors going to your website.
Google PageRank
Google's PageRank was invented by one of the founders of Googe, Page. Your PageRank is better as it increases, and can vary from 0 to 10 (10 being the highest and best). The higher your PR is, the higher your ranking in Google search results. So the more visitors, or traffic, you have going to your website, the higher possibility people will link to your website, increasing your Google PR, in turn increasing your website search results placement and getting you highly targeted traffic!
Alexa Ranking
Owned and operated by amazon.com, Alexa has their own ranking system for every page on the internet. Some pages don't make it into their ranking system for one reason or another, however if your website is generating lots of traffic your site should be listed in it in no time. Contrary to Google's PR, Alexa's Ranking system says lower is better. If your website has an Alexa ranking of 50,000 - you're getting more traffic than someone who has a ranking of 75,000. Some major search engines factor in your website's Alexa Ranking' there is some speculation that Google does.
About the author: Professional website developer at simplyPHP.com.